Eason Associates Inc

Six More Weeks of Winter

Administrative Director, Charles Raymond greeted 50 guests in his top hat at Eason's Ground Hog Day Open House on the 2nd of February. Even though 6 more weeks of winter were predicted, the festivities brightened everyone's morning with sunny flowers, hot drinks and homemade granola bars. The "piece de resistance" was the platter of ground hog shaped cookies. "It's such a treat for us to get the chance to introduce our clients to each other— particularly those working in similar fields" said Becky Eason.  

The party was catered by a long time client, The Catering Company of Washington. Every 20 minutes at the sound of an alarm, a raffle winner was announced and given a spring- or winter-themed gift.

"This studio has great karma!" proclaimed Quinn Harris, of Harris LithoGraphics, and I think everyone that morning would have agreed. More photos are on our Facebook page.

Social Media: Here to Stay or a Passing Fad?

Please join Eason Associates for a one hour lunch presentation on the importance of integrating Social Media into your marketing mix. Amy Lestition, Executive Director of Association Media & Publishing, will share insights on how editors and publishers are able to “maximize their message” through this valuable communication channel.

Thursday, January 19, 2012, 12–1 p.m.
Eason Associates Inc
1620 L Street NW, Suite 875
Washington DC 20036

Box Lunch will be provided.

Space is limited.
RSVP by Friday, January 13 to Edith Graves or call 202-223-9293

Eason Selected for Design Exhibit
at Northern Virginia Community College

The Communication Design Program at Northern Virginia Community College (NOVA), Alexandria Campus, presents an exhibit called CompDC, A Comprehensive Look at the Design Process.

The Eason design team chose to exhibit a brochure produced for Forest City Washington, a national real estate developer. The intent of the design was to entice high-end retailers to a “not-yet-existing” town center called Konterra located between Washington DC and Baltimore on Interstate 95. Forest City wanted to incite interest among retailers as potential anchors. The exhibit documents the design process from start to finish showing our notes, alternate designs and stages in the concept development process. Students will be able to leaf through comprehensives leading up to the final brochure. See images of the exhibit on our Facebook Facebook page.

The exhibit will be on display from September 27 through October 20, 2011 in the Tyler Teaching Gallery of the NOVA Alexandria Campus located at 3001 North Beauregard Street, Alexandria, VA 22311.

Working on a New Web Site for the New Studio Space

As interactive and digital design grew to be part of Eason’s core portfolio, we realized it was time to update our own web site to reflect some of our newer work. Even though it was hard to make time to create our own site (the old shoemaker’s children go barefoot syndrome), it was fun to get input from our audience as a catalyst for thinking outside the box. After gathering information from our clients via an informal survey, we had a pretty good idea of what you want to see on a design firm’s web site. We learned that bigger images, less details about the process and more case studies were all preferred. That’s why we’ve created a non-Flash site that is easy to load, easy to navigate and features images of our portfolio and staff. In the coming months we will update and add to the site, so stay tuned!

Calling All Editors: Name Your Pet Peeve and Win a Prize!

As an experienced design studio, Eason Associates understands that publishers and editors have their own styles and distinct preferences when it comes to the magazine design process — not to mention plenty of experience and valuable advice they could share with their peers on what not to put up with. That’s why we thought it would be both entertaining and useful to launch a campaign to collect and share the most popular pet peeves of magazine professionals. Look for our pet peeve series in our year-long ad campaign running in Association Media and Publishing’s Signature magazine. We will also have a booth at the Association Media and Publishing Annual Meeting June 1-3 at the Omni Shoreham in Washington DC. If you stop by and share your own pet peeve with us while you’re there, you’ll walk away with your very own furry little prize. We look forward to seeing you there!

Eason Associates is on the Move (again:)

We are excited to announce Eason’s move a few blocks away on L Street to a fantastic new studio that we are happy to call home. Blue, red and yellow accent walls are the backdrop to Becky’s colorful collection of huge French posters and the staff’s individual offices are separated by glass looking onto a central work space. We are all happy to walk in the bright studio space every day and it is a great place for meetings and client events. It is also the perfect spot for the return of "Third Thursdays at Eason" lunch series. Look for more information on our web site, Facebook and Twitter.