Where Design Meets Print
Goetz Printing, a high quality local printer, approached Eason to brand their marketing materials and produce a folder and sample book that would showcase their varnish techniques. In order to get a good understanding about their goals and how the marketing materials would be used, the creative team at Eason involved the president and sales staff from Goetz. Kevin McKenney from Goetz says, “Eason's team approach to interpreting our concept and goals was spot on.” Sue Gubisch, Art Director for the project explains, “Working with Goetz Printing was satisfying because they are not only passionate about quality printing, but also about environmental responsibility. It was fun to focus on color and shape, the main drivers of the design, as well as build on the palette of their existing logo. Since the audience is fellow designers, understanding what would resonate with that audience came naturally!”
Face to Face with the Readers
Exhibiting at the Association Media & Publishing's annual conference allows Eason to communicate directly with hundreds of publishers, editors and designers. The studio designs the covers of Signature magazine, the association's bimonthly publication, as well as contributes to the well-read department “Under the Covers.” The department shows various cover design options and discusses how and why the final cover was selected. It provides us a unique opportunity to explain the rationale and strategy behind our design solutions. “This is a great opportunity to showcase our design thinking,” says Brad Latham, Senior Art Director. On June 11-13, the conference attendees will be invited to participate in the design process and “take a sneak peak under the covers.” “We will be facilitating a different kind of crowd sourcing — one we can get behind!” comments Becky Eason. Stay tuned for photographs of the June event on our Facebook page.
American Forests Redesign: A subject close to our hearts
After American Forests' recent organizational rebranding effort, the magazine needed a facelift too. One goal of the redesign was to educate and inspire the reader through compelling stories and photographs, so they would join the organization's efforts to protect and restore the forests. The Eason design team understood that it was important to capture the readers' attention on several levels. So, "points of entry" (i.e. factoids and sidebars) were incorporated into the page design giving the reader multiple ways of getting the information. Inspiring photography was a key focus. Eason Associates has been on the forefront of educating our clients on the importance of selecting paper from responsibly managed forests for the past 6 years through a print campaign, articles, seminars and so this project is of special interest to the studio.
Six More Weeks of Winter
Administrative Director, Charles Raymond greeted 50 guests in his top hat at Eason's Ground Hog Day Open House on the 2nd of February. Even though 6 more weeks of winter were predicted, the festivities brightened everyone's morning with sunny flowers, hot drinks and homemade granola bars. The "piece de resistance" was the platter of ground hog shaped cookies. "It's such a treat for us to get the chance to introduce our clients to each other— particularly those working in similar fields" said Becky Eason.
The party was catered by a long time client, The Catering Company of Washington. Every 20 minutes at the sound of an alarm, a raffle winner was announced and given a spring- or winter-themed gift.
"This studio has great karma!" proclaimed Quinn Harris, of Harris LithoGraphics, and I think everyone that morning would have agreed. More photos are on our Facebook page.
Social Media: Here to Stay or a Passing Fad?
Please join Eason Associates for a one hour lunch presentation on the importance of integrating Social Media into your marketing mix. Amy Lestition, Executive Director of Association Media & Publishing, will share insights on how editors and publishers are able to “maximize their message” through this valuable communication channel.
Thursday, January 19, 2012, 12–1 p.m.
Eason Associates Inc
1620 L Street NW, Suite 875
Washington DC 20036
Box Lunch will be provided.
Space is limited.
RSVP by Friday, January 13 to Edith Graves or call 202-223-9293
Eason Selected for Design Exhibit
at Northern Virginia Community College
The Communication Design Program at Northern Virginia Community College (NOVA), Alexandria Campus, presents an exhibit called CompDC, A Comprehensive Look at the Design Process.
The Eason design team chose to exhibit a brochure produced for Forest City Washington, a national real estate developer. The intent of the design was to entice high-end retailers to a “not-yet-existing” town center called Konterra located between Washington DC and Baltimore on Interstate 95. Forest City wanted to incite interest among retailers as potential anchors. The exhibit documents the design process from start to finish showing our notes, alternate designs and stages in the concept development process. Students will be able to leaf through comprehensives leading up to the final brochure. See images of the exhibit on our Facebook Facebook page.
The exhibit will be on display from September 27 through October 20, 2011 in the Tyler Teaching Gallery of the NOVA Alexandria Campus located at 3001 North Beauregard Street, Alexandria, VA 22311.
Working on a New Web Site for the New Studio Space
As interactive and digital design grew to be part of Eason’s core portfolio, we realized it was time to update our own web site to reflect some of our newer work. Even though it was hard to make time to create our own site (the old shoemaker’s children go barefoot syndrome), it was fun to get input from our audience as a catalyst for thinking outside the box. After gathering information from our clients via an informal survey, we had a pretty good idea of what you want to see on a design firm’s web site. We learned that bigger images, less details about the process and more case studies were all preferred. That’s why we’ve created a non-Flash site that is easy to load, easy to navigate and features images of our portfolio and staff. In the coming months we will update and add to the site, so stay tuned!
Calling All Editors: Name Your Pet Peeve and Win a Prize!
As an experienced design studio, Eason Associates understands that publishers and editors have their own styles and distinct preferences when it comes to the magazine design process — not to mention plenty of experience and valuable advice they could share with their peers on what not to put up with. That’s why we thought it would be both entertaining and useful to launch a campaign to collect and share the most popular pet peeves of magazine professionals. Look for our pet peeve series in our year-long ad campaign running in Association Media and Publishing’s Signature magazine. We will also have a booth at the Association Media and Publishing Annual Meeting June 1-3 at the Omni Shoreham in Washington DC. If you stop by and share your own pet peeve with us while you’re there, you’ll walk away with your very own furry little prize. We look forward to seeing you there!
Eason Associates is on the Move (again:)
We are excited to announce Eason’s move a few blocks away on L Street to a fantastic new studio that we are happy to call home. Blue, red and yellow accent walls are the backdrop to Becky’s colorful collection of huge French posters and the staff’s individual offices are separated by glass looking onto a central work space. We are all happy to walk in the bright studio space every day and it is a great place for meetings and client events. It is also the perfect spot for the return of "Third Thursdays at Eason" lunch series. Look for more information on our web site, Facebook and Twitter.